Color isn't decoration.
It's strategy.
onHueTM is the world's first Color Intelligence Hub
Turning color into strategy, measurement, and meaning for the brands shaping tomorrow.
onHueTM transforms color into intelligence.
We help brands move beyond aesthetics by turning color into a living, data-driven language that adapts to context, culture, and emotion.
Activate
Uncover the cultural, semantic, and market forces that shape color perception — and see how your industry really feels about color.
Test
Experiment and validate. A/B, contextual, and perceptual testing show how color choices influence attention, trust, and conversion.
Brand
Build and govern a color system that evolves with your brand — consistent, inclusive, and measurable across every touchpoint.
Meet Huey™.
Powered by the HueFusion Engine™.
The world's first color AI — learning how humans feel color, and turning those insights into strategies that move markets and hearts alike.
Perception
Huey maps how people truly see color — across light, emotion, and device.
Emotion
It decodes how colors make audiences feel and how those feelings shift across cultures.
Intelligence
It transforms those signals into insights brands can act on — guiding strategy, design, and growth.