COLOR CATALYST – COLOR CONTRAST

Make your brand colors more accessible

10-20%

of the population has improved accessibility when reading AA compliant text

285M

individuals worldwide have some sort of visual impairment  with visual acuity of 20/40 or worse

50%

increases in customer retention can be achieved through accessible sites

86.3%

of the top 1 million homepages didn't properly address text contrast accessibility

Through the use of onHue's EmoVisual panel and accessibility color corrections, you can increase customer retention and enhance color experiences

WHAT IS COLOR CONTRAST

"Color contrast" describes the variation in light and color between two elements. High contrast indicates that colors are distinct from each other, offering clear separation crucial for readability and accessibility. Conversely, low contrast suggests similar colors, making differentiation more challenging. Optimal color contrast ensures that text and other elements are clearly visible and legible against their backgrounds, improving usability for all users, including those with visual impairments.

HOW DOES IT WORK

If you choose to enhance the color contrast between two colors, onHue simplifies the creation of alternative color variations that are brighter or lighter than their default settings. Users can then select these optimized contrast solutions through a widget on your website.

CATALYST PURPOSE

Over 2 billion individuals experience varying levels of visual impairment. By optimizing the colors they perceive, you can ensure optimal experiences and preserve the emotional impact of your color choices.